About
Built by people who do this work
Tullya comes out of years of advisory work on positioning and go-to-market, and the same problem showing up in every engagement.
Who builds this
A product from an advisory practice
Tullya is built by Cartmill & Cartmill, a B2B advisory practice that works with marketing teams on positioning, messaging, and go-to-market. The product exists because the same pattern kept appearing across engagements: the strategy was sound, and the content that should have carried it never arrived fast enough to matter.
So the platform is opinionated in a specific way. It starts from your positioning rather than from a prompt, it treats a claim without a source as unfinished, and it produces deliverables that are structurally complete instead of drafts someone still has to rescue. Those are advisory habits, turned into software.
The advisory practice continues alongside the product. If you want help with the strategy itself rather than the content that follows from it, that work lives at cartmilland.com.
An advisory product of Cartmill & Cartmill
See what it does with your positioning
Early access is open to a small group of B2B marketing teams. Tell us about yours.