Who it is for
Built for the team that owns the message
Product marketing, sales enablement, and demand generation all work from the same positioning. Tullya turns it into the assets each of them is judged on.
By role
Where Tullya fits into your week
Three roles, one shared context. Each of them gets output written for the audience they are actually accountable to.
Product marketing
You own the narrative and the launch. Tullya turns the positioning you already wrote into every asset it needs.
Sales enablement
A rep asks for a card on a competitor by Thursday. You send one that is current, on message, and sourced.
Demand generation
Campaigns stall waiting on content. Tullya keeps guides, posts, and landing copy moving at campaign pace.
By job to be done
Six jobs it takes off your list
The requests that arrive with a date attached and no time to write them from scratch.
Launch a product
Positioning, datasheet, deck, and persona sheets built from one narrative, so the story holds across all of them.
Answer a competitor
A named-competitor battlecard with documented evidence, ready the same week the objection starts appearing.
Enable a channel partner
Partner-facing sheets that stay concise and comparison-led, with when-to-use and when-not-to-use framing.
Reach a new persona
Approved messaging retargeted to a different buyer, in their vocabulary and against their definition of value.
Publish a research report
Long-form analysis with an executive summary, charts, and citations that survive a skeptical reader.
Plan a quarter of content
A multi-asset plan mapping every piece to a persona, a funnel stage, and whatever has to come before it.
What changes
The same strategy, a very different throughput
Nothing about your positioning changes. What changes is how quickly it reaches the market, and how consistently it survives the trip.
Today
- A launch asset takes weeks of drafting, review, and design
- Messaging drifts between writers, agencies, and regions
- Competitive requests wait behind campaign work
- Claims ship without a traceable source
- Design is a separate queue that starts once the copy lands
With Tullya
- The first version arrives finished rather than blank
- Every asset reflects the same approved positioning
- Sales requests are served in the same week they arrive
- Every statistic points back to its primary source
- Copy, layout, and graphics arrive together
Does this sound like your quarter?
Tell us the role you are in and the asset that keeps slipping. Early access is opening to a small group of B2B marketing teams.