What Tullya creates
Fifteen formats, one source of truth
From a one-page battlecard to a research report or an editable deck. Every format draws on the same positioning, personas, and evidence, so the story stays consistent.
The format library
Pick the format the moment calls for
Fifteen first-class formats, each with its own structure and design vocabulary. Tullya handles the layout, the graphics, and the citations for all of them.
Competitive battlecards and battlecard books
One to two pages per named competitor, or a bound book covering your whole alternative set.
Sales enablement cards, mapped to your qualification model
Conversation-ready material for account managers, with discovery questions and objection responses.
Channel partner messaging sheets
Concise, comparison-led sheets for VARs and integrators, including when not to lead with a product.
Persona-specific messaging sheets
One page per persona: talk tracks, hooks, and value tiers in that buyer’s own vocabulary.
Datasheets and product sheets
Capability and value summaries with product imagery, specifications, and brand-styled hero blocks.
Multi-piece brochure sets
Editorial brochure families with column layouts, pull-out callouts, and photography bands.
Long-form guides and research reports
Multi-page strategic content with an executive summary, structured sections, charts, and citations.
Editorial ebooks
Thought-leadership pieces with a photography-led cover and a consistent component vocabulary.
Single-page infographics
Dynamic-height posters for tradeshow handouts, or a one-page distillation of a longer report.
Editable slide decks (native PowerPoint)
Native PowerPoint objects plus speaker notes, so your team keeps editing the deck after handoff.
Blog posts
Short-form editorial articles with one to three embedded graphics, ready for your CMS.
Social media posts
Short posts with matching graphics, written and sized for the channel you are publishing to.
SEO-ready website copy
Page copy structured for search, with an explicit call to action for each section.
Multi-asset content plans
Campaign plans mapping every asset to a persona, a funnel stage, and the pieces it depends on.
Positioning canvases
Positioning artefacts: competitive alternatives, unique attributes, value themes, and segments.
How formats differ
Not every asset needs the same design intensity
Reference formats (battlecards, messaging sheets, enablement cards) are built for speed of use: tight structure, tables in place of paragraphs, one page wherever one page will do. Editorial formats (guides, reports, ebooks, brochure sets) carry far more design: column layouts, callouts, photography bands, and charts that carry part of the argument themselves.
Presentation and short-form formats sit between the two. Decks arrive as native, editable PowerPoint with speaker notes, so your team can keep working in them. Blog and social posts come with matching graphics sized for where they will be published. Whichever you choose, the positioning, the evidence, and the brand system underneath are the same.
Which format does your team need first?
Tell us the asset that is holding up your quarter. Early access is opening to a small group of B2B marketing teams.